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3AM partners with entertainment creators and brands to expand their worlds through in-world content and experiences that build belief, immersion and salience. We have an assembly of the industry’s best multidisciplinary creative talent who together give us a unique voice and perspective.

  • Original Content & Experiences
  • Social Strategy & Bespoke Content
  • Marketing Consultation
  • Brand & Media Partnerships
  • Creative Production


People always ask us about our name (it has nothing to do with the Matchbox 20 song or our operating hours).

3AM represents a moment of presence: the time of day when reality is suspended and barriers come down. It’s a place of solitude and a sanctuary for creativity, where ideas can be honed in silence — far away from the distractions of modern life.


We believe the most effective stories spark imagination by opening doors to new possibilities. They invite us to believe that dragons can fly and wands can wield magic, but they can also invite us to reinterpret our current reality from a poignant, new perspective. The belief that comes from these immersive worlds lures us into a state of play that helps us connect with people in a deeper and more meaningful way.

Ninja x adidas Originals | Chase the Spark campaign


Interested in worldbuilding but don't know where to start? Let us help. First off we know not all worlds are built equal nor are your scopes or goals, that's why we have different ways into worldbuilding:


We create original content, social content, and immersive experiences that build upon an existing world's creative narrative, exploring the people, places, and themes the audience is most interested in.

The Handmaid's Tale | Interactive Map of Gilead | Twitter Activation


We develop partnerships with brands and media outlets that share an authentic connection with our client's worlds.

Alien Covenant x Rick and Morty


We develop an entirely new world born from a brand strategy that gives its citizens an opportunity to escape to a new place, meet new people, and explore new themes.

Microsoft Gamestack

Original Content reel

Social reel