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The Insights Group specializes in understanding the emotional and cultural triggers that inspire groundbreaking creative and can drive engagement with the ever-growing audience of people that want to feel immersed in entertainment, gaming and brand worlds.

  • Audience ID & Segmentation
  • Messaging Strategy
  • Marketing Framework
  • Campaign Architecture

Cheat Codes: Gaming, Worldbuilding & the Brand Opportunity


From Nike and Fortnite to Gucci and Animal Crossing, brands often look to gaming to tell stories in new ways, but few branded partnerships have evolved past sponsorships and product placement. ‘CHEAT CODES: Gaming, Worldbuilding & the Brand Opportunity’ offers fresh insights and tips for marketers looking to break into the world of gaming and its estimated 2.5 billion players worldwide. CHEAT CODES follows up our 2019 whitepaper on the power of worldbuilding, and focuses exclusively on gaming, going deeper into the brand opportunity to help build and extend gamers’ worlds.


Click here to download the Cheat Codes white paper.

Worldbuilding: Answering the Engagement Problem


Click here to view the full video series, Worldbuilding: The Future of Storytelling


Click here to request our 2019 whitepaper, Worldbuilding: Answering the Engagement Problem

Worldbuilding: The Future of Storytelling: Part One

How Insights @ Wild Card breaks through in today’s oversaturated media environment


Emotional Engagement: Measuring and identifying deeper, more effective audience insights that emotionally move people into worlds


Culture-Focused: Identifying what’s next in the culture influencing audiences—understanding where they want to go and the context our work will live within


Embedded With Creative: Insights is integrated throughout the process — working directly with creative teams for the duration of a project's lifecycle


Eventized Strategy: Delivering campaign and activation strategy that is actionable and directive‚ designed for big impact with audiences