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Worldbuilding: Answering the Engagement Problem
There is an audience engagement problem—from content to marketing, it has become harder than ever to stand out. But the winners in today’s media landscape share some common traits—they are immersive, make people feel excited, and transport audiences to a new place.
Insights @ Wild Card has been studying the growing consumer interest in immersing into imaginary worlds—and ultimately designed a process for developing creative that can get audiences excited and returning back to your universe again and again.