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The Insights Group specializes in understanding the emotional and cultural triggers that inspire groundbreaking creative and can drive engagement with the ever-growing audience of people that want to feel immersed in worlds.

  • Audience ID & Segmentation
  • Messaging Strategy
  • Marketing Framework
  • Campaign Architecture

Worldbuilding: Answering the Engagement Problem


There is an audience engagement problem—from content to marketing, it has become harder than ever to stand out. But the winners in today’s media landscape share some common traits—they are immersive, make people feel excited, and transport audiences to a new place.


Insights @ Wild Card has been studying the growing consumer interest in immersing into imaginary worlds—and ultimately designed a process for developing creative that can get audiences excited and returning back to your universe again and again.

Click here to request the Worldbuilding white paper.

Worldbuilding: The Future of Storytelling Video Series


Part One: An Engagement Problem


It's harder than ever to grab and keep consumers' attention. In this 3-part series, Worldbuilding: The Future of Storytelling, we're breaking down everything marketers need to know about today's complex consumer. Check out Ep.1 where we give you the low down on how the art of creating rich universes can be the answer to your engagement problem.

Worldbuilding: The Future of Storytelling: Part One

Part Two: An Audience You Didn't Expect


We’re back with Episode 2! In this video we'll be introducing you to the audiences who are hungry for worldbuilding content, and discovering what keeps them coming back again and again.

Worldbuilding: The Future of Storytelling: Part Two

Part Three: Immersion: What Does It Take?


In the grand finale of our Worldbuilding: The Future of Storytelling series, we are showing you how to invite worldbuilding consumers into your unique universe, and the 3 things they need to stay immersed.

Worldbuilding: The Future of Storytelling: Part Three

How Insights @ Wild Card breaks through in today’s oversaturated media environment


Emotional Engagement: Measuring and identifying deeper, more effective audience insights that emotionally move people into worlds


Culture-Focused: Identifying what’s next in the culture influencing audiences—understanding where they want to go and the context our work will live within


Embedded With Creative: Insights is integrated throughout the process — working directly with creative teams for the duration of a project's lifecycle


Eventized Strategy: Delivering campaign and activation strategy that is actionable and directive‚ designed for big impact with audiences