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Insights identifies the audience & how to immerse them into a world. Our research-backed approach focuses on: connecting emotionally, building belief, inspiring action and creating fandom

  • Audience ID & Segmentation
  • Messaging Strategy
  • Marketing Framework
  • Campaign Architecture

Worldbuilding: Answering the Engagement Problem

Click here to view the full video series, Worldbuilding: The Future of Storytelling

Click here to request our 2019 whitepaper, Worldbuilding: Answering the Engagement Problem

Worldbuilding: The Future of Storytelling: Part One

Cheat Codes: Gaming, Worldbuilding & the Brand Opportunity

From Nike and Fortnite to Gucci and Animal Crossing, brands often look to gaming to tell stories in new ways, but few branded partnerships have evolved past sponsorships and product placement. ‘CHEAT CODES: Gaming, Worldbuilding & the Brand Opportunity’ offers fresh insights and tips for marketers looking to break into the world of gaming and its estimated 2.5 billion players worldwide. CHEAT CODES follows up our 2019 whitepaper on the power of worldbuilding, and focuses exclusively on gaming, going deeper into the brand opportunity to help build and extend gamers’ worlds.

Click here to download the Cheat Codes white paper.

How Insights @ Wild Card breaks through in today’s oversaturated media environment

Emotional Engagement: Measuring and identifying deeper, more effective audience insights that emotionally move people into worlds

Culture-Focused: Identifying what’s next in the culture influencing audiences—understanding where they want to go and the context our work will live within

Embedded With Creative: Insights is integrated throughout the process — working directly with creative teams for the duration of a project's lifecycle

Eventized Strategy: Delivering campaign and activation strategy that is actionable and directive‚ designed for big impact with audiences