A monthly newsletter curated by the 3AM creative team to share their favorite, recent cultural highlights.
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Insights@Wild Card’s take on #covidculture and where it’s headed next.
June 19, 2020
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ANA Marketing Futures Podcast EP 19: Worldbuilding - The Future of Storytelling
ANA spoke with Tara Deveaux and Shawn Shahani of Wild Card about a new study on world building and consumer behavior. They shared what marketers could learn from Hollywood producers, and gave tips on creating a world of engagement around your brand.
May 01, 2020
ANA Marketing Futures Podcast
#WFH Diaries: Tara DeVeaux of Wild Card Creative Group
As confinement continues in most parts of the world, Muse by Clio is checking in with creative people to see how they're faring. Here's an update from Tara DeVeaux, CMO of Wild Card Creative Group in Los Angeles.
April 28, 2020
Muse by Clio
Rethinking Your Content Strategy in the Time of Coronavirus
Wild Card's Head of Insights, Shawn Shahani, details how to navigate the new normal.
April 13, 2020
Muse by Clio
Wild Card Welcomes Evan DeHaven as Executive Creative Director
DeHaven will be tasked with overseeing the creative function and vision for 3AM, growing the business and building a team environment delivering on the agency’s vision of the future of entertainment marketing.
February 13, 2019
13 GOLDEN TRAILER AWARD NOMINATIONS FOR WILD CARD CAMPAIGNS
May 11, 2018
Fast Company names 3AM one of the Top 10 Most Innovative Companies in Marketing & Advertising
3AM has stood out by creating content that plays less like marketing and more like an extension of the film being promoted.
February 10, 2018
“Meet Walter” honored by Adweek’s Arc Awards, recognizing the Best Brand Storytelling of 2017
Part of Fox’s marketing campaign for the sci-fi thriller Alien: Covenant, this faux commercial, released last spring, gave real-world fans the opportunity to experience the potential of artificial intelligence. “Meet Walter” amassed 10 million views.
January 14, 2018
WILD CARD & 3AM WIN 14 CLIO ENTERTAINMENT AWARDS
November 03, 2017
Fast Company discusses 3AM’s game-changing approach to creative content for film marketing
If Marvel Entertainment has taught what a well-timed teaser and an expertly soundtracked trailer can do for movie marketing, then 3AM and Ridley Scott have done just as much with thoughtful, complementary creative content.
September 22, 2017
TWO CLIO MUSIC AWARDS FOR WILD CARD AND 3AM CAMPAIGNS
The 2017 Clio Music Awards presents a silver medal for 3AM's "Meet Walter" campaign and a bronze medal for Wild Card's "Alien: Covenant" teaser.
September 11, 2017
The New Yorker
Alison Temple discusses Blade Runner 2049’s latest prequel with Adweek
This gorgeous new short film, Nexus Dawn, is over six minutes long and serves as the perfect way to establish the atmosphere and tone of the next Blade Runner installment.
September 01, 2017
Polygon: “The cure for trailer culture is informative, explanatory short films"
There’s a change occurring in the industry right now, however, that has warped how we perceive film marketing: the short film explainer.
August 30, 2017
Murder on the Orient Express is a lesson in how to make a trailer
Murder on the Orient Express relies on the suspense that comes from the unknown. The trailer not only respects that, but plays into the motif, making every character feel just as culpable as the last.
June 01, 2017
Luke Scott talks with It’s Nice That about reinventing the movie trailer for Alien: Covenant
Eschewing the tried-and-tested trailer format, the films promote the main event without using clips of the feature, but instead using all original content and parallel narratives.
May 12, 2017
It’s Nice That
Indie Wire: “Katherine Waterston takes the spotlight in this asskicking short film.”
Mommy dearest never had to deal with hostile alien threats, but maybe MUTHER can help. That’s the oh-so-clever name of the onboard A.I. calling the shots in Alien: Covenant, the latest in Ridley Scott’s Alien franchise.
May 05, 2017
The Film Shop That Cuts Hollywood's Hottest Trailers
Before a major Hollywood drama like American Sniper can rile up the movie critics and charm the members of the Academy, it usually crosses the desk of Nick Temple.
February 20, 2015
How 'American Sniper's' Trailer Tapped Into Chris Kyle's Emotional Journey
Wild Card founder/CEO Nick Temple tells The Hollywood Reporter the agency and Warner Bros., with whom they have a long-standing relationship, collaborated to make this second look at the film a piece focused on Cooper's character and larger themes.
February 01, 2015
The Hollywood Reporter
Nick Temple and the Art of Movie Trailers
The key to creating that engaging content, says Temple, is emphasis is on establishing a tone and evoking emotion instead of flat-out showing what a movie's about."What I never responded to favorably [in trailers] is stuff that feels expected."
November 07, 2014
Ridley Scott’s RSA Teams With Ad Agency Wild Card To Form Marketing Arm 3AM
Ridley Scott’s commercial production company RSA Films and movie ad agency Wild Card have launched 3 AM, a specialized consultancy firm geared to develop new forms of content and marketing for global audiences.
August 30, 2014
Theatrical Ad Agency Wild Card Thrives in Creative, Laid-Back Workspace
When Nick Temple and his Wild Card Creative Advertising team moved into their current modernist offices in Culver City, the idea was to give his 40 or so employees ample room to roam, and not feel constricted by conventional corporate confines.
June 20, 2014
Lin Shaye & Nick Temple | Matthew Aaron Show
Actress Lin Shaye (The Signal, Insidious 1 & 2, There's Something about Mary...) Trailer Editor Nick Temple (Edge of Tomorrow, Dawn of the Planet of the Apes, X-Men: Days of Future Past...) chat on The Matthew Aaron Show.
June 18, 2014
Blog Talk Radio