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TNT

Animal Kingdom

  • 3AM

Siblings. Rivals.

Services

  • Social

OBJECTIVE


Promise Animal Kingdom fans a season that’s wilder than ever after a long hiatus and the loss of the Codys’ ruthless matriarch at the end of last season. 


STRATEGY


Raise the stakes for season 5 by teasing a new level of competition between the guys without Smurf around to keep them in check. Content and community engagement invited the show’s super-invested fans to weigh in on which of their favorite Cody boys would #BeTheAlpha now that control of the kingdom was anyone’s for the taking.


Pope | Character Card | Social
J | Character Card | Social

High Octane | Social

Born For This | Social

J | Quote Card | Social

TrailerSocial

The Kardashians

TrailerOriginal ContentSocialIntegrated CampaignOOH

LCD Soundsystem Holiday Special

Branded ContentSocialIntegrated Campaign

Barbie Dreamhouse Sleepover

Social

Insecure