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Mattel

Barbie Dreamhouse Sleepover

  • 3AM

Our DreamHouse is your DreamHouse!

Services

  • Digital
  • Social

In partnership with the Digital Entertainment Group at Mattel, we created a first-person, sound immersive POV worldbuilding video with Barbie and her friends for the first-ever virtual Barbie DreamHouse sleepover!

Barbie DreamHouse Sleepover | Digital Content

To get the word out about this live YouTube activation, we also collaborated with family focused influencers to create user generated branded content to drive further engagement and invite their fans to join in on the fun.

Influencer IG Reel: @she_plusfive | Social

Influencer IG Reel: @kimberlygelinn | Social

Influencer IG Reel: @watermeloneggrolls | Social

All of our Barbie DreamHouse Influencers received a custom invitation from Malibu and Brooklyn Barbie. The custom box featured the influencer’s name, an audio greeting when they opened the box, and a pop-up invitation featuring the new DreamHouse.

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Branded ContentSocialIntegrated Campaign

Ninja x adidas Originals

Branded ContentSocialIntegrated Campaign

Chase the Spark

Branded ContentSocialIntegrated Campaign

Embrace the Grind

TrailerSocial

The Kardashians