In partnership with the Digital Entertainment Group at Mattel, we created a first-person, sound immersive POV worldbuilding video with Barbie and her friends for the first-ever virtual Barbie DreamHouse sleepover!

To get the word out about this live YouTube activation, we also collaborated with family focused influencers to create user generated branded content to drive further engagement and invite their fans to join in on the fun.

All of our Barbie DreamHouse Influencers received a custom invitation from Malibu and Brooklyn Barbie. The custom box featured the influencer’s name, an audio greeting when they opened the box, and a pop-up invitation featuring the new DreamHouse.