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Amazon Prime

Bosch

  • Editorial
  • 3AM

One final case.

Services

  • Teaser
  • Trailer
  • Social

S7 Official Teaser

S7 Official Trailer

SOCIAL



SOCIAL OBJECTIVE


Excite diehard Bosch fans and invite a larger audience to experience and celebrate the final season of LA’s most authentic detective show through one of its most iconic and beloved characters, Bosch.



SOCIAL STRATEGY


Invite fans to experience the culmination of Amazon’s most successful crime show, by giving them the chance to find justice one last time alongside Detective Bosch. We did this with creative, atmospheric assets that tested fans’ detective skills, deep-dived their knowledge of past seasons, celebrated their favorite characters, and played up the drama of Bosch’s final case.

Our social rollout focused on Instagram polls and quizzes that played to core fans’ knowledge of the show and continuously engaged them to get ready for the culmination of seven seasons.

Get Tipped Off | Social

Earn Your Badge | Social

Multiple character, set, and music appreciation posts tapped into fans’ love for the show, and dually acted as a “thank you” to the loyal #Boschheads who’ve shared their love for Bosch over the years.

Fan Acclaim | Social

Coltrane | Social

Genesis | Social

Music: Wicked Rain | Social

Music: Blues for Harry Bosch | Social

Live tweeting the Season 7 premiere Watch Party embraced celebrity fandom on Twitter and worked to amplify chatter around the show’s final season across all socials.

Watch Party | Social

Easier | Social