When Ninja started playing video games as a young kid, no one saw a future in it—but that didn’t matter. Gaming ignited a spark in him that he enjoyed too much to stop, and the more he chased that spark, the more possibilities opened up ahead of him.
We created an animated piece to tell this story, using key moments from Ninja’s life to show how doing what you love can lead to amazing things and inspire others in the process. Being popular among gamers and sneakerheads alike, anime felt like the perfect genre to bring this epic journey to life.