From Nike and Fortnite to Gucci and Animal Crossing, brands often look to gaming to tell stories in new and exciting ways, but few branded partnerships have evolved past sponsorships and product placement. ‘CHEAT CODES: Gaming, Worldbuilding & the Brand Opportunity’ offers game-changing insights and tips for brand marketers looking to break into the massively popular world of gaming and its estimated 2.5 billion players worldwide. CHEAT CODES follows up Insights@Wild Card’s 2019 whitepaper on the power of worldbuilding, and focuses exclusively on gaming, going deeper into the brand opportunity to help build and extend gamers’ favorite worlds. 

This research unlocks the trends & opportunities brands need to know to successfully navigate the gaming space: how to define their gaming audience, what these audiences are looking for in branded gaming content, and how to create authentic and compelling partnerships that break through.

Click here to download the Cheat Codes white paper