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Freeform

Cruel Summer

  • Editorial
  • 3AM

Who do you believe? Who do you deceive?

Services

  • Trailer
  • Social

OBJECTIVE

Reach a wide audience and generate tune-in and social conversation by positioning Cruel Summer as Freeform’s own must-see, psychological thriller.



STRATEGY

Make the disappearance of Kate Wallis and the suspicion of Jeanette Turner’s involvement feel real with worldbuilding content that transported fans back to the mid-nineties — a time where we got our news and gossip from neighbors, Hard Copy, and hid behind AOL chat rooms.


Official Trailer

The Truth Will Be Revealed | Mid-Season Trailer

Social

No One Is Innocent | Social

Summer Bucket List | Social

Mallory News | Social

Now and Then | Social

Fun House | Social

Cindy | Social

Episodic Maker 103 | Social

Episodic Maker 104 | Social

Most Hated Person In America | Social