In it, together.

To promote Netflix’s film Fatherhood, featuring Kevin Hart, we leaned into the star’s robust TikTok audience in order to drive fans to tune-in. Social videos showed the complexity of Hart’s true-story character  — an empathetic, yet hilarious father, and sweet love interest — hooking both his die-hard fans, and those looking for #wholesome #parent content. Cuts were rhythmic and remixed, completely custom for TikTok’s sound-on environment.