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Amazon Music

LCD Soundsystem Holiday Special

  • 3AM

Home for the holidays with LCD Soundsystem.

Services

  • Strategy
  • Visual Identity
  • Campaign Development & Production
  • Original Content
  • Social
  • Digital
  • O&O
  • OOH

In collaboration with Amazon Music, LCD Soundsystem performed a one-of-a-kind live holiday concert via Prime Video and Twitch. Leading up to the exclusive broadcast, 3AM built global awareness, both digitally and physically, through a hero trailer, OOH billboards (Sunset Blvd. and Times Square), and comprehensive breakouts across social media and digital ad placements.


Our hero trailer video highlighted a clever nod to the holidays and the synonymous disco ball that LCD fans know and love – if you know you know. The scene was set across major cities around the world, showcasing that quintessential snow-filled holiday, only to find that the snow was indeed the notable lights coming from the disco ball, all tying back to the exclusive live event on 12/22 in Brooklyn, NY.

Official Trailer

Show Poster | Social

Teaser GIF

Disco Ball | Social

Times Square | OOH

Times Square | OOH

Sunset Blvd | OOH

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