In collaboration with Amazon Music, LCD Soundsystem performed a one-of-a-kind live holiday concert via Prime Video and Twitch. Leading up to the exclusive broadcast, 3AM built global awareness, both digitally and physically, through a hero trailer, OOH billboards (Sunset Blvd. and Times Square), and comprehensive breakouts across social media and digital ad placements.

Our hero trailer video highlighted a clever nod to the holidays and the synonymous disco ball that LCD fans know and love – if you know you know. The scene was set across major cities around the world, showcasing that quintessential snow-filled holiday, only to find that the snow was indeed the notable lights coming from the disco ball, all tying back to the exclusive live event on 12/22 in Brooklyn, NY.