Objective

How do we deliver on our audience’s desire for their Avengers wish fulfillment while meeting MCU fans’ expectations of what a new, original Marvel story should be?

Strategy

Through an in-depth audience immersion, the 3AM team, in partnership with the Crystal Dynamics marketing team, developed a brand strategy, game promise, identity, and ultimately, a campaign idea, that galvanized all consumer segments: 

EMBRACE YOUR POWERS.