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Crystal Dynamics

Marvel's Avengers

  • AV
  • 3AM

Avengers assemble!

Services

  • Trailer
  • Logo Development

Objective


How do we deliver on our audience’s desire for their Avengers wish fulfillment while meeting MCU fans’ expectations of what a new, original Marvel story should be?



Strategy


Through an in-depth audience immersion, the 3AM team, in partnership with the Crystal Dynamics marketing team, developed a brand strategy, game promise, identity, and ultimately, a campaign idea, that galvanized all consumer segments: 




EMBRACE YOUR POWERS.

Marvel’s Avengers - Official Trailer

Motion Logo

Trailer

Guns Akimbo

Branded ContentSocialIntegrated Campaign

Ninja x adidas Originals