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Crystal Dynamics
Marvel's Avengers
A/V
3AM
Avengers assemble!
Services
Trailer
Logo Development
Objective
How do we deliver on our audience’s desire for their Avengers wish fulfillment while meeting MCU fans’ expectations of what a new, original Marvel story should be?
Strategy
Through an in-depth audience immersion, the 3AM team, in partnership with the Crystal Dynamics marketing team, developed a brand strategy, game promise, identity, and ultimately, a campaign idea, that galvanized all consumer segments:
