OBJECTIVE
Assist one of the leaders (and founders) of modern game development in creating a brand identity and narrative that imagined the Game Stack suite as its own game world—an open universe for Microsoft’s B2B clients to explore and find what they need. Help launch a new product suite from one of the leaders (and founders) of modern game development with a new brand identity and narrative—kicking off at the 2019 Game Developers Conference.
STRATEGY
We worked with our clients to develop an ownable brand strategy, visual identity and creative vision for Microsoft Game Stack. Imagining it as its own game world for a successful launch—an open universe for Microsoft’s B2B clients with limitless possibilities for what they can create—we continue to develop the Game Stack story into the future.
