A partnership between Morgan and IBM Research to develop the world’s first A.I.-created movie trailer.

THE CHALLENGE

Morgan is a small-budget science-fiction thriller about a corporate risk-management consultant that faces off against a terrifying artificially-created human in a remote, top-secret location. We needed a creative way drive awareness around the film.

THE SOLUTION

We aimed to capitalize on the public’s long-standing fixation with artificial intelligence by asking a simple question: “How would a machine create a movie trailer?” We partnered with 20th Century Fox and IBM Research to use Watson — IBM’s flagship artificial intelligence platform — to create a trailer that would be as frightening and suspenseful as the movie it was advertising.