To premiere Netflix’s limited documentary series Naomi Osaka, we invited audiences to take a closer look at the complex tennis superstar, just as she is discovering who she truly wants to become.

Our social campaign showed Osaka’s many layers — as a biracial daughter of immigrants, a sister, an activist, a tennis icon — and pulled back the curtain on her widely unknown past and personality.

Through a series of short social videos, custom wallpapers, and motion graphics, we visually and thematically showed how Osaka was building a new blueprint for her life, marrying her many sides and considering her every move to define her next chapter.