The Opening Act To The Biggest Comedy Event In History (Probably)
For its inaugural year, Netflix is a Joke: The Festival needed to make 250 shows in 11 days at 35 venues across Los Angeles into an immersive, engaging event. That’s a lot of ground to cover – especially with weekday traffic. But by creating digital billboards and original pre-show content, we gave this monumental festival the experience it deserved.
The goal was to bring all 300,000 festival-goers into the world of Netflix – the moment they arrived at the venue. From Dodger Stadium to Hollywood Bowl to an outdoor experience at the Hollywood Palladium, the campaign went far and wide to transform the entire city into a festival ground.