OBJECTIVE

To build anticipation around the release, we transported followers to 1950's "Motor City" Detroit to experience the score of a lifetime first-hand.

STRATEGY

Appealing to the relatability of the classic rags to riches story, we built a social campaign that followed Steven Soderbergh's star-studded cast as they took on corrupt corporate giants to get what's theirs – challenging viewers to keep their eyes on the money: where it’s at, how much is at stake, and who our characters are willing to double-cross in order to win it all.