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HBO Max

No Sudden Move

  • 3AM

Trust is a setup.

Services

  • Social

OBJECTIVE


To build anticipation around the release, we transported followers to 1950's "Motor City" Detroit to experience the score of a lifetime first-hand.



STRATEGY


Appealing to the relatability of the classic rags to riches story, we built a social campaign that followed Steven Soderbergh's star-studded cast as they took on corrupt corporate giants to get what's theirs – challenging viewers to keep their eyes on the money: where it’s at, how much is at stake, and who our characters are willing to double-cross in order to win it all.

Partners Without Merits: Curt | Social

Partners Without Merits: Ronald | Social

Partners Without Merits: Matt

Super Money Cut | Social

Trust Me Double Cross | Social

Where It’s At: Matt | Social

Countdown: This Thursday | Social

Countdown: Now Streaming | Social

TrailerSocialIntegrated Campaign

Bosch