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Universal Pictures

Old

  • 3AM

It's only a matter of time.

Services

  • Social

OBJECTIVE


Build intrigue and anticipation for M. Night Shyamalan’s latest thriller with the goal of driving fans to the theaters to find out how a family tropical getaway unfolds into a twisted nightmare.


STRATEGY


We invited the audience to take a glimpse into the not-so-average family vacation, evoking questions that can only be answered in theaters. Executed through a variety of digital promotional assets including the teaser release and community management during the Super Bowl, unique stories to support the trailer launch, and a homepage takeover on Fandango.

Tweets | Social

In Theaters Now | Social

Fandango Takeover | Social