Two Worlds | Social
The journey back is the path forward.
We partnered Medellín collage artist, Sara Serna, to visualize Balvin’s rise to fame with his city at his back and attract a local audience on Instagram.
Two Worlds | Process Video | Social
Short social videos touched on themes that would resonate with Balvin fans and Latinx audiences. Content centered on his rags to riches story, his respect for his family and city, and his mental health struggles that gave a more intimate look at the downside of fame.
Alter Ego | Social
Amigos Y Familia (Spanish Cut) | Social
Cómo Empezo Cómo | Social
Made in Medellín | Social
Mi Nombre Es José | Social
The Come Up | Social
Zen Balvin | Social