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The Handmaid's Tale

  • AV
  • Social

Witness the birth of a revolution.

Services

  • Trailer
  • TV
  • Social

objective


For many fans, The Handmaid’s Tale is reflective of the current political climate. And after a dark, and harrowing Season 2, they needed some hope. 




Strategy


Stoke excitement for Season 3 by creating a subversive campaign that showed the Handmaids and Marthas fighting back and threatening to change Gilead forever. We did this by announcing the new season during the Super Bowl with a fiery teaser, followed up with a trailer delivering on the promise of the fight audiences had been waiting for and supported the campaign with “resistor” content on social. 



Super Bowl Spot - “Morning"

Season 3 Trailer

Social Montage

Trailer

Castle Rock

TrailerSocialIntegrated Campaign

Wu-Tang: An American Saga

Trailer

Guns Akimbo