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Hulu

The Handmaid's Tale S3

  • Editorial
  • 3AM

Witness the birth of a revolution.

Services

  • Trailer
  • TV
  • Social

OBJECTIVE


For many fans, The Handmaid’s Tale feels reflective of the current political climate. And after a dark, and harrowing Season 2, they needed some hope. 



STRATEGY


Stoke excitement for Season 3 by creating a subversive campaign that showed the Handmaids and Marthas fighting back and threatening to change Gilead forever. We did this by announcing the new season during the Super Bowl with a politically charged fiery teaser, following up with a trailer that delivered on the promise of the fight that audiences have been waiting for, and supporting the campaign with “resistor” content on social.


Super Bowl Spot - “Morning"

Season 3 Trailer

Social

Season 3 Social Montage