Oops!

Your browser is outdated and not supported on this site. Please consider upgrading to a supported browser such as Google Chrome, Microsoft Edge or IE11.

20th Century Fox

The Martian

  • AV
  • 3AM

Bring him home.

To launch The Martian, we worked with 20th Century Fox and Ridley Scott to design an original narrative that would tell the story of the mission from the public's point of view. Our goal was simple: Bring the world to life with the same cultural noise of the Cold War-era space race.

Services

  • Trailer
  • TV
  • Original Content
  • Digital
  • Partner
  • Publicity

Campaign Case Study

The response was overwhelming, with audiences and press praising the campaign's creativity and applauding the authenticity of the promotional effort.


data.alt_text

Original Content & Brand Partnerships

Our Greatest Adventure


We partnered with pop culture's favorite scientist to create a mini-episode of Neil deGrasse Tyson’s StarTalk from the year 2035, featuring a science-based breakdown of The Martian’s dangerous mission to Mars. "Ares: Our Greatest Adventure" was launched primetime on National Geographic Channel, alongside a comprehensive social program with Neil and Star Talk.


Ares 3 Farewell


A 3-minute prologue short film that introduced audiences to the crew of The Martian, in anticipation of the film’s first trailer.


LEAVE YOUR MARK


The Martian wanted to introduce its story to mainstream audiences through partnerships that were organic, impactful and added credibility to Mark Watney's journey of survival. Under Armour wanted a new way to deliver on their efforts to associate the brand with the most committed athletes on the planet. Together, we created a first-of-its-kind partnership that presented The Martian astronaut, Mark Watney, as the superathlete of the future.


THE RIGHT STUFF


Despite being a dramatic thriller, The Martian was a story also known by book fans for its quirky sense of humor and very real, down-to-earth characters. To ensure those fans came along for the ride, we created a second prologue short featuring declassified NASA footage showing each character undergoing psychological testing that humanized them and developed deeper backstories for the main crew.

data.alt_text

Trailers & TV Spots

Extended Trailer

:60 TV Spot - Alive

:30 TV Spot - Transmit

:15 TV Spot - Ringing

Campaign Results

OPENED #1 AT THE BOX-OFFICE



2ND-HIGHEST FALL OPENING OF ALL-TIME



RIDLEY SCOTT'S MOST SUCCESSFUL FILM EVER



#1 MOVIE FOR 4 WEEKS (U.S.)



$600 MILLION+ VIDEO VIEWS, BEYOND THE TRAILERS

data.alt_text

TrailerSocialIntegrated Campaign

Ad Astra

TrailerOriginal ContentBranded ContentTVIntegrated Campaign

Alien: Covenant

TrailerTV

Avatar