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To launch The Martian, we worked with 20th Century Fox and Ridley Scott to design an original narrative that would tell the story of the mission from the public's point of view. Our goal was simple: Bring the world to life with the same cultural noise of the Cold War-era space race.
We partnered with pop culture's favorite scientist to create a mini-episode of Neil deGrasse Tyson’s StarTalk from the year 2035, featuring a science-based breakdown of The Martian’s dangerous mission to Mars. "Ares: Our Greatest Adventure" was launched primetime on National Geographic Channel, alongside a comprehensive social program with Neil and Star Talk.
A 3-minute prologue short film that introduced audiences to the crew of The Martian, in anticipation of the film’s first trailer.
The Martian wanted to introduce its story to mainstream audiences through partnerships that were organic, impactful and added credibility to Mark Watney's journey of survival. Under Armour wanted a new way to deliver on their efforts to associate the brand with the most committed athletes on the planet. Together, we created a first-of-its-kind partnership that presented The Martian astronaut, Mark Watney, as the superathlete of the future.
Despite being a dramatic thriller, The Martian was a story also known by book fans for its quirky sense of humor and very real, down-to-earth characters. To ensure those fans came along for the ride, we created a second prologue short featuring declassified NASA footage showing each character undergoing psychological testing that humanized them and developed deeper backstories for the main crew.
