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Universal Pictures & Illumination

The Super Mario Bros. Movie

  • 3AM

Let's-A-Go!

3AM partnered with Universal Pictures and Illumination to launch the Super Mario Bros. plumbing website on Super Bowl Sunday to promote The Super Mario Bros. Movie premiering April 7th. The website, filled with easter eggs and other Super fan goodies was an instant hit and helped propel the SMB Plumbing commercial to #2 on Youtube (behind only RiRi's halftime show). Check it out and see if you can find all the hidden throwbacks...and if you're in Brooklyn or Queens, don't forget to make an appointment!

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TrailerOriginal ContentSocialIntegrated CampaignOOH

LCD Soundsystem Holiday Special

Branded ContentSocialIntegrated Campaign

Barbie Dreamhouse Sleepover

TrailerSocialIntegrated Campaign

Bosch

SocialTVIntegrated Campaign

The 93rd Academy Awards