Objective 

Both Travis Scott and his partner, Kylie Jenner, have unique, highly devoted fan bases that desire to be "first-movers" when it comes to music and fashion. 

Strategy 

Dive deep into the talents' individual brands, in order to create custom content that would resonate with fans. We visually drew inspiration from “hype-beast” and modern beauty culture, while still leaning on the emotional hooks that would inspire fans to tune in.