Objective

Wu-Tang Clan has remained a pop culture fixture for over two decades, but there has never been a visual depiction of their origin story. We needed to show the world they lived in, where they came from, the gang rivalry, the music that brought them together, and how these circumstances influenced them to become the icons they are today.

Strategy

Show up-and-coming and unknown talent transforming into their heroic Wu-Tang personas using comic book-style origin stories on social platforms.